Paid Media & Performance
Paid media is the last layer for a reason: it multiplies whatever your system already does. Spend into a site that does not convert and follow-up that does not happen, and you have simply bought that problem at volume. Once the layers underneath hold, we architect the full funnel — channels, offers, landing pages, tracking — and hold every dollar accountable to a cost per acquisition you agreed to.
What We Cover
- Paid social (Meta, TikTok) and paid search (Google)
- Full-funnel architecture from cold traffic to close
- Landing page and offer strategy
- Conversion rate optimization and structured testing
- Creative strategy and direction
- Analytics, tracking, and attribution setup
- Spend allocation against CAC and ROAS targets
How We Work
Qualify
We confirm the layers underneath can hold the traffic — because paid spend into a leaking funnel just leaks faster.
Architect
We define the channel mix, the offer, and the funnel each click lands in, mapped to your acquisition targets.
Launch
We stand up campaigns, creative, landing pages, and tracking as one connected system rather than separate parts.
Scale
We test relentlessly and move spend toward what compounds, holding every dollar accountable to CAC or ROAS.
Frequently Asked
Should we run ads before the other layers are in place?
Usually not. Paid traffic multiplies whatever your system already does — including losing leads. If the site does not convert and follow-up does not happen, ads simply buy that problem at a higher volume. We will tell you when we think you are ready.
What channels do you run?
Primarily Meta (Facebook and Instagram) and Google, with TikTok where the audience is genuinely there. Channel choice follows your buyers, not our preferences.
Is ad spend included in the fee?
No. Management fees and media spend are separate, and your ad budget is paid directly to the platforms. You always own the ad accounts.
How do you measure success?
We set the target — typically cost per acquisition or return on ad spend — at the start of the engagement and report against it consistently. We do not hide behind impressions and reach.
Answers on paid media & performance
Straight answers to what business owners actually ask us — no gatekeeping, no email required.
One layer of a bigger engine
Paid Media & Performance works hardest when it is not working alone. Every layer we build — website, SEO, reputation, follow-up, lifecycle, social, and paid media — is designed to feed the next.